I owned a medical marijuana dispensary in 2008.
On a patient’s first visit there is required paperwork to fill out. An additional survey questionnaire was also required at my dispensary. The vital questions on the survey were:
- When was the first time you used marijuana?
- Is this your first visit to a medical marijuana dispensary?
- Do you prefer to smoke, vape, or ingest your medicine?
Inside the numbers… edibles
The numbers revealed that 20% of newbies to medical marijuana wanted their medicine in an edible form. Why? Because some people have no interest in smoking anything. They have zero tolerance for smoke.
This 2008 survey is just the tip of the iceberg.
Edible medical marijuana has many forms and can take the form of anything you eat or drink (ingest). The popularity of edible products from 2008 to 2016 are staggering. In 2015, marijuana edibles make up over 40% of all marijuana transactions at legal Colorado marijuana stores.
CBD oil is currently more readily available to the consumer.
CBD oil creates a whole new category of consumer to the industry. This is the consumer that chooses not to get high. They are looking for medicinal qualities without the psychoactive properties.
There are companies producing as much CBD oil products as possible.
As of December 2015, Colorado has two companies that report doubling their sales every month and only trying to meet the demand. It’s time for a new survey, because stoner’s might be buying more CBD oil than the non-stoner. This is the pulse I’m interested in and plan on watching closely.
It’s my opinion that this industry will see more growth and new products are on the horizon. From marijuana cooking shows and classes to hemp clothing.
In the city limits of Denver there are more marijuana stores than liquor stores. Retail stores are only part of the industry. Farming, processing, packaging, edibles, brands, advertising and marketing, etc.
It’s really just begun.
A medical marijuana business plan
I have been a resident of Colorado for twenty-six years.
My book, titled “Colorado Marijuana Real Estate,” is a how to guide for entrepreneurs and the blue-collar guy. This book explains the Colorado evolution of legal marijuana from 2001 to 2014.
What’s more, this book provides you with a blueprint for starting a medical marijuana business plan.